HCA Healthcare turned a risky habit into a path to real care.
Results
Higher CTR
Campaign media delivered up to 3X higher click-through rates compared to standard health education content.
Increased Patient Conversion
The campaign drove measurable action across key patient entry points: increased brand search queries, increased website traffic, and increased Consult-A-Nurse calls and ER visits. Landing pages tied to the campaign delivered significantly higher conversion rates than historical benchmarks for similar service lines.
Elevated Digital Engagement
Online video completion rates far exceeded industry benchmarks across YouTube and CTV. Social and video placements also generated above-average click-through and view-through rates. Social conversations revealed strong resonance with the campaign’s central theme.
