BAPTIST HEALTH

Turning Awareness Into Action With a High-Impact Men's Health Campaign

Results

For the 2025 Men’s Health Summit, the goal was 1,000 registrations. We exceeded that goal with over 1,000 registrations to the activation.During the first 10 months of the campaign, we improved the gender gap in brand awareness by 75%. We also say a 47% increase in brand awareness among men. 

1K+
Registrations for
2025 Men's Health Summit.
75%
Reduction in brand
awareness gender gap.
47%
Increase in brand awareness
among men.