Set the current.
Strategic insights for healthcare’s next era
EVENT
Joe Public retreat
Stay tuned for the 2027 date and location
Five potent predictions reshaping how consumers engage healthcare
PODCAST
Minutes to moments: leading teams that can keep up
Episode 280 | May 1, 2026
In this episode, part of our series on the strategic imperative of speed in healthcare, Emily Baker speaks with Jeremy Harrison, VP of Consumer Engagement about what it takes to build teams that can actually move at the pace required today.
ARTICLE
BPD Healthcare named Top Healthcare Marketing Agency 2026 by Healthcare Business Review
April 2, 2026
We’re proud to share that BPD Healthcare has been named a Top Healthcare Marketing Agency for 2026 Healthcare Business Review.
GUIDE
The culture reset
Health systems are under intense pressure, but what do the people inside the organization say is really breaking down? The public conversation centers on staffing shortages, burnout, and the daily strain of delivering care. Inside the walls, a more revealing story is taking shape.
POLICY ICU
Distilling complex policy shifts to help you stay ahead and apart with confidence
Do you want to know how federal decisions are impacting healthcare? We are providing real-time and insights that distill complex policy shifts to help you stay ahead and adapt with confidence.
BPD NEWS
New national survey: patients are making healthcare decisions before they enter the system
A new national survey from BPD Healthcare finds patients are researching symptoms, evaluating.
PODCASTS
The No Normal Show by BPD
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next and needed in healthcare marketing.
EVENT
Joe Public Retreat 2026 by BPD
Feb 18–20, 2026 | South Beach
Join top health system marketers as we explore the future of AI, brand and strategy.
This intimate experience is designed for leaders ready to push boundaries.
PODCAST
LIVE from HLTH 2026
As a bold, future-forward podcast for healthcare marketers who refuse to settle for how things have always been, The No Normal Show explores what’s new, next and needed in healthcare marketing.
Leaders are learners.
BPD U is our educational program for clients and BPDerrrs who refuse to stop learning. We help you build the skills your next chapter requires. We help MarCom teams transform their workflows for the AI era. Train leaders to sell bold ideas to the C-suite and board. Teach how storytelling can change health behavior and save lives. And give marketers the financial fluency to hold their own in the rooms where decisions get made.
Bring us on-site. Come to us. Join virtually. Start with one of our core courses or let us build something around the challenge in front of you.
Featured courses
AI Academy
The AI Era is Here, AIO: Smarter Search, Building AI Agents, and Org Design in the AI Era
Leading Boldly
Coaching & Managing, Thriving as a Leader, and How to Give Powerful Feedback
Ideas that Move
The Power of Brand, The Art of Storytelling, and Selling Bold Ideas to the C-Suite
Book a healthcare industry leader.
Big challenges deserve bold conversations. Hear from BPD’s industry experts as they explore the trends, technologies and strategies shaping the future of healthcare — helping organizations navigate complexity, embrace what’s next and deliver meaningful growth.
Jason Brown
CEO
Jason Brown brings 20+ years of experience building and growing healthcare brands. He shares bold perspectives on leadership, business strategy, AI-driven marketing and what’s next for healthcare.
Jessica Schmidt
President
President Jessica Schmidt turns big business priorities into action. She brings a sharp perspective on healthcare growth, operational excellence, client experience and leading teams through change.
Mindy Adams
Chief Creative Officer
CCO Mindy Adams has spent 20+ years proving creativity can move people and business. She brings an award-winning perspective on brand building, bold ideas and creativity that drives growth.
Nicole James
Senior Vice President, Communications
SVP Nicole James brings 17+ years of experience advising healthcare leaders through high-stakes moments. She shares insights on reputation, crisis communications, executive visibility and navigating complex change.
Trish Brawner
Executive Vice President, Client Services
EVP Trish Brawner brings 20 years of experience building partnerships that perform. She shares insights on client leadership, healthcare growth, trust and turning strategy into measurable results.
Stephanie Wierwille
Executive Vice President, Strategy & Innovation
EVP Stephanie Wierwille helps healthcare leaders make their next move. She brings 15+ years of experience making sense of shifts in consumer behavior, technology and the market — and challenging conventional thinking about what to do next.