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Andrew Chang
Chief Marketing Officer, UChicago Medicine
Christine Kotler
Chief Marketing and Communications Officer, Baptist Health South Florida
Chris Bevolo
Chief Transformation Officer, BPD
Andrew Chang
Chief Marketing Officer, UChicago Medicine
LinkedIn
Email: Andrew.Chang@uchicagomedicine.org
Andrew “Andy” Chang is Vice President and Chief Marketing Officer at UChicago Medicine.
With more than 20 years of marketing experience spanning healthcare, real estate, aviation, and logistics, Chang brings a data-driven, strategic approach to brand and digital marketing. Before joining UChicago Medicine, he served as Vice President of Marketing at VillageMD, where he led brand strategy, physician outreach, analytics, and marketing technology. He also held leadership roles at Piedmont Healthcare, Stan Johnson Company, UPS, and AirTran Airways.
Chang holds an MBA from Wake Forest University and a bachelor’s degree in molecular and cell biology from the University of California, Berkeley.
Christine Kotler
Chief Marketing and Communications Officer, Baptist Health South Florida
LinkedIn
Email: CKotler@baptisthealth.net
Christine oversees all branding, marketing, communications, and media efforts for Baptist Health South Florida. Baptist Health is the largest not-for-profit healthcare organization in the region with 12 hospitals, 200+ outpatient locations, 28,000+ employees, more than 4,500 physicians, and 3.3 million patient encounters. Throughout her career, Christine has been committed to the not-for-profit sector, driving results, increasing customer engagement, and strengthening brand awareness, loyalty, and affinity.
She was named to Becker’s 2023 “Chief Marketing Officers to Know” list and honored as a Ragan’s Top Woman in Communications – Crisis Navigator for her team’s exceptional response during the COVID-19 pandemic. Passionate about purposeful work, she also teaches healthcare marketing at the University of Miami.
Chris Bevolo
Chief Transformation Officer, BPD
LinkedInEmail: cbevolo@bpdhealthcare.com
Chris Bevolo is the Chief Transformation Officer at BPD, where he helps healthcare’s leading brands reimagine their roles, reinvent their businesses, and transform their impact on the industry. Prior to joining BPD, he served as CEO of Revive, a healthcare agency acquired by BPD in 2023.
For more than 25 years, Chris has advised hospitals, health systems, and healthcare organizations on strategy, branding, marketing, digital innovation, and change management. An award-winning author of seven books, including Joe Public Doesn’t Care About Your Hospital and Joe Public 2030, his insights have shaped the future of healthcare marketing. A sought-after speaker and industry thought leader, Chris regularly presents at top conferences and contributes to leading publications.
Chris holds a bachelor’s degree in journalism and mass communications from Iowa State University and an MBA from the University of St. Thomas in Minneapolis.
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Five steps you can take now to build for the future
- Assess your market analysis and add one new research input that goes beyond the VOC. Then package it up with your POV and share with your CEO.
- Evaluate your span of control and pick a path. Then make a high-level, one-year plan on how to achieve it.
- Commit to spending one new/additional hour using AI tools and track your activity. From there, expand and enhance where and how it can transform your everyday work.
- No matter when you last had the conversation, sit down with your CEO and have them articulate or reiterate their top three expectations of you and your team.
- Download the The Future of the CMO Study below to learn much, much more. Or ask us how we can help.
The Future of the CMO
Marketing’s value in health systems
What began as a quiet elimination of CMO roles across top health systems is now a full-blown reckoning: healthcare economics, financial pressures, and the rise of AI are forcing healthcare marketers to face new realities, or face dwindling influence, budgets and job security.
THE NO NORMAL SHOW
CHAOS IS A LADDER
What’s next for healthcare marketing leaders
BPD’s latest report outlines the threats facing CMOs—and reveals the bold opportunities to lead, influence, and transform from the inside out. In this episode, Stephanie, Desirée, and Chris take a deep dive into The Future of the CMO, BPDs latest report, unpacking how marketing leaders can expand their influence, claim greater value, and lead transformation inside the health system enterprise. Plus: a spirited debate on speculative fiction, Des’ surprising pick, and why metaphors might just be magic.
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