Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Healthcare Marketing in 2024: Embracing Generative AI and Machine Learning

January 2, 2024
Healthcare Marketing, Uncategorized

Navigating new technology in an already complex healthcare marketing ecosystem can not only deliver impact, but can help with a strategic edge in today’s omnichannel world. As we step into 2024, the convergence of generative AI and machine learning promises to revolutionize the way healthcare brands and agencies can approach omnichannel marketing challenges. These advanced…

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BPD Finalizes Acquisition of Revive

December 7, 2023
Uncategorized

BPD and Revive have joined together, becoming the undisputed leader in health system marketing! Together, we form the most powerful integrated marketing and communications firm serving hospitals, health systems and other healthcare organizations.  For our clients, this means you are now backed by the most powerful integrated and data-driven healthcare marketing and communications firm in…

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BPD Finalizes Acquisition of Revive: Premier firms in healthcare marketing and communications join together, creating a powerful bench of integrated expertise and services for healthcare organizations

December 4, 2023
Uncategorized

BOCA RATON, FL, and NASHVILLE, TN—December 4, 2023–BPD, the premier data-driven health system marketing services company in the United States, has completed its acquisition of Revive, a leading healthcare agency, from Interpublic Group. The combination forms a marketing and communications tech-enabled services organization serving the nation’s leading hospital, health system and care delivery brands, as…

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Mastering TikTok’s Search Ads and The LinkedIn Algorithm Shift

September 11, 2023
Uncategorized

By Jenna Palmeri, Paid Social Media Strategist TikTok’s Search Ads: Competing with Giants  TikTok is making waves beyond entertaining dances and viral challenges. With the introduction of Search Ads, TikTok aims to challenge search engine titans like Google and Amazon. Here’s what you need to know: 1. The Search Ads Toggle: To use this feature,…

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Beyond Traditional Tactics: Discovering Innovative Ways to Connect with Your Audience

September 5, 2023
Uncategorized

At BPD, we pride ourselves on thinking outside-of-the-box when it comes to marketing our clients. Our latest campaign for AdventHealth was no different. Our strategy was to create a genuine connection with consumers by meeting them in the moment. We wanted to tap into the growing trend of good news and positive content on social…

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BPD names Loren Kronemeyer as Chief Financial Officer

August 15, 2023
Uncategorized

BPD today announced the appointment of Loren Kronemeyer as Chief Financial Officer. Mr. Kronemeyer is a finance leader dedicated to helping organizations scale. Prior to joining BPD, he was a Director in the Healthcare Industry Group at Alvarez & Marsal where he spent almost a decade leading finance and accounting teams, developing processes to improve…

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