Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Navigating new technology in an already complex healthcare marketing ecosystem can not only deliver impact, but can help with a strategic edge in today’s omnichannel world. As we step into 2024, the convergence of generative AI and machine learning promises to revolutionize the way healthcare brands and agencies can approach omnichannel marketing challenges. These advanced…Read More
BPD and Revive have joined together, becoming the undisputed leader in health system marketing! Together, we form the most powerful integrated marketing and communications firm serving hospitals, health systems and other healthcare organizations. For our clients, this means you are now backed by the most powerful integrated and data-driven healthcare marketing and communications firm in…Read More
BOCA RATON, FL, and NASHVILLE, TN—December 4, 2023–BPD, the premier data-driven health system marketing services company in the United States, has completed its acquisition of Revive, a leading healthcare agency, from Interpublic Group. The combination forms a marketing and communications tech-enabled services organization serving the nation’s leading hospital, health system and care delivery brands, as…Read More
By Jenna Palmeri, Paid Social Media Strategist TikTok’s Search Ads: Competing with Giants TikTok is making waves beyond entertaining dances and viral challenges. With the introduction of Search Ads, TikTok aims to challenge search engine titans like Google and Amazon. Here’s what you need to know: 1. The Search Ads Toggle: To use this feature,…Read More
At BPD, we pride ourselves on thinking outside-of-the-box when it comes to marketing our clients. Our latest campaign for AdventHealth was no different. Our strategy was to create a genuine connection with consumers by meeting them in the moment. We wanted to tap into the growing trend of good news and positive content on social…Read More
BPD today announced the appointment of Loren Kronemeyer as Chief Financial Officer. Mr. Kronemeyer is a finance leader dedicated to helping organizations scale. Prior to joining BPD, he was a Director in the Healthcare Industry Group at Alvarez & Marsal where he spent almost a decade leading finance and accounting teams, developing processes to improve…Read More