Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing pixels to enhance the outcomes, outreach and engagement with digital content. While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…Read More
Wearable technology, or “wearables,” have become popular among consumers who track their fitness with devices such as Fitbit. The Apple Watch brings the game to a whole new level with its potential to collect patients’ medical data to share with physicians (HealthKit) and, even, with clinical trials (ResearchKit). But will wearables catch on enough to…Read More
Experiential marketing involves messaging you can touch, feel or view in a physical space – an interactive kiosk with a touch screen, for instance. Experiential expenditures by healthcare are growing because they are sometimes more effective than traditional promotion expenditures and influence consumers’ decision-making more than ever before. Experiential marketing can play an important role…Read More
Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are…Read More
What is a CMS?CMS stands for Content Management System. You have probably heard of WordPress, which holds a commanding lead in Open Source CMS market share, followed by Drupal and Joomla. Essentially, a CMS is software that is designed to simplify the creation and maintenance of websites, so that internal marketing teams in healthcare systems…Read More