Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Influence Unleashed: Mastering the Art of Impactful Connections with Influencer Marketing

February 5, 2024
Brand, Brand Ambassadors, Social Media

By Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals…

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Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018
Digital, Health System, Healthcare, Marketing, Media, Social Media, Trends

If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…

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Will Facebook’s Changes Affect Your Hospital’s Social Strategy?

January 18, 2018
hospital advertising, POV, Social Media, Strategy, Tradigital

Facebook made headlines on Thursday after co-founder and CEO, Mark Zuckerberg, announced on his personal page that the platform would undergo significant changes in 2018. The algorithm, which chooses the posts users see, will start to prioritize posts from friends versus that of businesses, brands, and publishers as soon as this week. The move is…

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7 Tips to Help Your Branded Content Go Viral

October 20, 2017
Content, Social Media

As digital marketers, we need to be continually monitoring performance and adjusting our strategies to match. So when BuzzSumo studied more than 100 million headlines to find those that performed best on Facebook, you can be sure we were paying attention. The results will likely be surprising to some. So let’s unpack the findings and…

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How to Make the Most Out of Your Digital Investments

February 16, 2017
Digital, Health System, Healthcare, Marketing, Social Media

Healthcare as an industry has been slow to the table in harnessing the power of digital marketing. Oftentimes, health systems rush to have a presence in all channels to meet the organization’s needs without ensuring a comprehensive digital strategy is in place with the key elements of listening, measurement and customer-centric content creation. Having a…

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Snap to It! Three reasons Snapchat may be a worthwhile opportunity for healthcare marketers.

August 5, 2016
snapchat, Social Media

Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries. With its popularity increasing in 2016, there are three key reasons healthcare marketers should consider leveraging the disappearing photo and video sharing app in their marketing mix:     1. Millennial women are already…

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6 Actionable Tips to Improve Facebook Post Performance

May 27, 2016
Digital Marketing, Social Media

With 1.09 billion daily active users on average (as of March 2016), Facebook is a valuable website for hospital marketers wanting to create meaningful connections with current and potential patients. To be successful on the platform, you have to be tactical about how you set up content and posts to cut through the clutter of…

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3 Things Healthcare Marketing Can Learn From Fashion Bloggers

May 21, 2015
Blogging, Content Marketing, Social Media

Chiara Ferragni was recently named to Forbes’ 30 under 30 list. She’s on track to take in $8 million in revenues this year alone. Chiara is the creator of The Blonde Salad, which started as a fashion blog but has become so much more. Along with other prominent bloggers, Chiara is part of a fashion…

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