Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Podcasts: Content Marketing for Your Ears

March 23, 2016
Content Marketing, Digital Marketing, Radio

Podcasting has been around for more than a decade, but has entered a renaissance thanks to the popularity of such podcasts as Serial, This American Life (which spawned Serial), TEDTalks, Stuff You Should Know and many others. As marketers fight to get in front of their target audience’s eyes, there exists a great opportunity to…

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How to write a radio spot for healthcare

July 16, 2015
Advertising, Radio

Part 1: How to write a radio spot for healthcare that gets completely ignored. STEP 1: Start with a blank page. STEP 2: At the top of the page, write the amount of time you’ll be filling. Usually you’ll have 60 seconds of airtime to fill, but sometimes you’ll have 30 or even 15 seconds….

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