Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

The Power of Purpose-Driven Branding in the Age of Disruptive Innovation

October 6, 2018
Brand Strategy, Purpose-Driven Marketing

We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization. Through the right mix of channels, Florida Hospital crafted…

Read More

Healthcare Marketing Industry Transformation Inspired By Purpose

November 13, 2017
Healthcare Marketing, Leadership, Purpose-Driven Marketing

I truly believe healthcare systems should be the most beloved brands in the world. Not only that, but their advertising campaigns should be on par with Nike, Coke and Apple.  Sounds crazy? Perhaps.  But think about it: what industry serves a higher Purpose than healthcare? Does Coke save lives? Does Nike bring life into the…

Read More

Healthcare Marketing Trends & Planning for the Future: An Interview with Jason Brown

September 26, 2017
healthcare marketing trends, hospital advertising, Purpose-Driven Marketing, strategic planning

Is purpose-driven marketing more effective than traditional hospital promotions? How do you allocate your media budget to maximize your ROI? And why is accountability becoming increasingly important in relationships between hospital marketing departments and their agency partners? Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends…

Read More

Increase Bottom-Line Results Through Purpose-Driven Marketing

January 20, 2017
Purpose-Driven Marketing

The healthcare industry continues to flood the marketplace with messages of shorter ER wait times, technological advances, advanced treatments and new access points. While some of these approaches are still effective today, healthcare marketers may be missing a major opportunity to dramatically improve the bottom-line results of their organization if they don’t practice Purpose-Driven Marketing….

Read More
Facebook LinkedIn Email