Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization. Through the right mix of channels, Florida Hospital crafted…Read More
I truly believe healthcare systems should be the most beloved brands in the world. Not only that, but their advertising campaigns should be on par with Nike, Coke and Apple. Sounds crazy? Perhaps. But think about it: what industry serves a higher Purpose than healthcare? Does Coke save lives? Does Nike bring life into the…Read More
Is purpose-driven marketing more effective than traditional hospital promotions? How do you allocate your media budget to maximize your ROI? And why is accountability becoming increasingly important in relationships between hospital marketing departments and their agency partners? Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends…Read More
The healthcare industry continues to flood the marketplace with messages of shorter ER wait times, technological advances, advanced treatments and new access points. While some of these approaches are still effective today, healthcare marketers may be missing a major opportunity to dramatically improve the bottom-line results of their organization if they don’t practice Purpose-Driven Marketing….Read More