Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

There is No Such Thing as Quick and Dirty. Why You Need a Discovery Phase.

April 9, 2015
Discovery, Project Management

You can never underestimate the importance of the discovery phase of a project, in which we determine a client’s needs, goals, strategic imperatives and desired outcomes. In my attempt to put together a Top 10 Reasons list of why this phase is so crucial when beginning a project, it all boiled down to the two…

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The right way to begin a project: You might not want what you think you want.

January 27, 2015
Marketing Goals, Marketing Strategy, Project Management

“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind. …

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