Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic goals — but with today’s ever-evolving consumer broad marketing efforts aren’t as effective as they once…Read More
BPD’s CEO & Chief Strategy Officer Jason Brown sits down with Optum to talk about current trends in health system marketing that should be considered in 2020 planning. Learn more about how purpose and precision can help achieve returns on marketing investment beyond expectations. Brown Parker and DeMarins Advertising is a partner organization of the Optum Consumer…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.