Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

New Year, Same Old Headline!

December 17, 2015
Marketing Trends, New Year

I still remember the first time I saw it… It was 2002 (ish) and I was working for a start-up health website that was just starting to dabble in email campaigns and newsletters. One of my editors submitted an email for editing with the subject “New Year, New You” to promote our latest offering: an…

Read More

Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015
Digital Marketing, Healthcare Marketing, Marketing Strategy, New Year

Author’s note: Lastly, to the trees outside my office (if I may be blunt), I recommend that you resolve to stop dropping stuff on my car. You are denting my hood and my car is leased. Don’t think I won’t saw you down and sell you for firewood to the snowbirds who are still cold…

Read More
Facebook LinkedIn Email