Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
I still remember the first time I saw it… It was 2002 (ish) and I was working for a start-up health website that was just starting to dabble in email campaigns and newsletters. One of my editors submitted an email for editing with the subject “New Year, New You” to promote our latest offering: an…Read More
Author’s note: Lastly, to the trees outside my office (if I may be blunt), I recommend that you resolve to stop dropping stuff on my car. You are denting my hood and my car is leased. Don’t think I won’t saw you down and sell you for firewood to the snowbirds who are still cold…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.