Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment….Read More
No matter how many new team members you onboard, does it still always seem like you don’t have enough people in your department to get everything done? How do other hospital marketing departments do it all? You know, the ones that seem to be firing on all cylinders, both in traditional and digital. And how…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.