Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
I truly believe healthcare systems should be the most beloved brands in the world. Not only that, but their advertising campaigns should be on par with Nike, Coke and Apple. Sounds crazy? Perhaps. But think about it: what industry serves a higher Purpose than healthcare? Does Coke save lives? Does Nike bring life into the…Read More
Should employees come before clients? I struggled with this question for years as the CEO of Brown Parker & DeMarinis Advertising. I couldn’t imagine putting anyone or anything above the client. But along the way I realized, thanks to inspiration from Mr. Branson and others, that great customer service was only possible by putting the…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.