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Top 4 Insights From the Sandwich Generation for Hospital Marketers

March 9, 2018
Hospital Marketing

The “Sandwich Generation ” has been described as people in their 30s and 40s who are caring for their aging parents as they support their own children. This generation is faced with a broad array of health-related decisions ranging from pediatrics to geriatrics, making them a critical target audience for any hospital marketer to understand….

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The Super, Amazing, Incredible Value of Storytelling as the Key to Hospital Marketing, Part 1

August 13, 2015
Healthcare Marketing, Hospital Marketing, Storytelling

There’s been a lot of talk about storytelling these days.  Why? Because storytelling is possibly the most effective tool hospital marketers can wield. The good news is you’re likely already using it to some extent. In this first installment, I’ll cover how to tell the stories of the people on the front lines: the patients,…

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Advertising in Hospitals: The Power of Onsite Marketing

March 26, 2015
Healthcare Marketing, Hospital Marketing, Marketing Strategy, Onsite Marketing

So many of Hospital Marketing teams’ strategic planning discussions revolve around activities that only focus on getting patients in the doors of the hospital. Of course, this is extremely important–patient volumes keep those doors open. But what happens once they are in the door? Are you just as focused and intentional with your communication strategy…

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