Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Healthcare Marketing in 2024: Embracing Generative AI and Machine Learning

January 2, 2024
Healthcare Marketing, Uncategorized

Navigating new technology in an already complex healthcare marketing ecosystem can not only deliver impact, but can help with a strategic edge in today’s omnichannel world. As we step into 2024, the convergence of generative AI and machine learning promises to revolutionize the way healthcare brands and agencies can approach omnichannel marketing challenges. These advanced…

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Data-Driven Decision Making: An Essential Guide of Omnichannel Marketing Strategies for Healthcare Marketers

November 8, 2023
Healthcare Marketing

The power of data and analytics continues to shape the role of marketing within any industry. Approaches for healthcare marketing shouldn’t be any different than how retail-brands seek to drive incrementally with marketing efforts through full-funnel audience-based strategies. With data at the center of all we do, BPD has crafted a simple six step approach…

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Marketing Pixels & Healthcare: Purpose, Strategy & Implications

October 23, 2023
Digital, Digital Marketing, Digital Strategy, Healthcare, Healthcare Marketing, Technology

Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing  pixels to enhance the outcomes, outreach and engagement with digital content.  While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…

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BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth

November 5, 2021
Health System, Healthcare, Healthcare Marketing, healthcare marketing trends, hospital advertising

During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive…

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BPD is a Great Place To Work – For The Fifth Straight Year!

June 16, 2021
BPDerrs Come First, Great Place To Work, Healthcare Marketing, Teamwork

For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®. So how does an organization become a great…

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HCIC 2020 Presentation: Crushing The Competition Through Media Ownership

December 16, 2020
Health System, Healthcare, Healthcare Marketing, healthcare marketing trends

This November, BPD CEO and Chief Strategy Officer, Jason Brown, had the opportunity to co-present at the annual Healthcare Internet Conference (HCIC), which like most events in 2020 went virtual and was referred to #HCIC2020atHome. Jason teamed up with longtime agency client, Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth, for a…

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BPD is a Great Place To Work – For The Fourth Straight Year!

June 8, 2020
BPDerrs Come First, Great Place To Work, Healthcare Marketing, Teamwork

It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®. Our mission has always been to create a great place to work FOR ALL. We achieved this even when working remotely, which we fully…

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BPD Advertising Named 2020 Winner of 10 Telly Awards

May 28, 2020
Awards, Campaigns, Commercials, Content, Healthcare Marketing

Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. This year, BPD Advertising is the proud recipient of ten Telly Awards, the world’s largest honor for video and television…

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Coronavirus and The New Age of Healthcare Consumerism

April 21, 2020
Content, Healthcare Marketing

As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student’s computer, tablet or smartphone. With the prospect of theaters and sports arenas being forced to close for months, entertainment enterprises…

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BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content

November 12, 2019
Content, Healthcare Marketing

BPD Advertising and HCA Capital Division won Silver in the category of Best Healthcare Content at the 2019 eHealthcare Leadership Awards for No Pregnancy is Perfect. The challenge for this campaign was simple but subtle: How could HCA Capital Division Hospitals begin a conversation with women as soon as they find out they are pregnant…

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