Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Each generation has their own set of unique experiences and expectations that impact their values and lifestyle. Factoring in these different characteristics, behaviors and mindsets can provide you with a solid foundation to build long-term, trusting relationships with your target audiences. This is the last in a series of articles that will outline how you…Read More
The practice of Generational Marketing is an approach that utilizes generational segmentation to shape marketing tactics and messaging accordingly. It continues to grow in its use throughout the health care industry. Generational Marketing allows you to understand your target audiences and can be a difference maker between you and your competition. This is the second…Read More
Generational marketing isn’t a fad. It’s here to stay. In fact, more and more health systems are utilizing the data within their Customer Relationship Management (CRM) system to better target their prospective customers, purchase media and shape messaging. Chuck Underwood, in his book The Generational Imperative, states “Generational considerations must now be a permanent ‘filter’…Read More