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Marketing Pixels & Healthcare: Purpose, Strategy & Implications

October 23, 2023
Digital, Digital Marketing, Digital Strategy, Healthcare, Healthcare Marketing, Technology

Across healthcare marketing, the rise of digital media has increased the use of tools such as marketing  pixels to enhance the outcomes, outreach and engagement with digital content.  While our marketing tracking and optimization strategies currently benefit from the use of pixels, with the rise of privacy regulation, new litigation against digital user tracking and…

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6 Actionable Tips to Improve Facebook Post Performance

May 27, 2016
Digital Marketing, Social Media

With 1.09 billion daily active users on average (as of March 2016), Facebook is a valuable website for hospital marketers wanting to create meaningful connections with current and potential patients. To be successful on the platform, you have to be tactical about how you set up content and posts to cut through the clutter of…

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Podcasts: Content Marketing for Your Ears

March 23, 2016
Content Marketing, Digital Marketing, Radio

Podcasting has been around for more than a decade, but has entered a renaissance thanks to the popularity of such podcasts as Serial, This American Life (which spawned Serial), TEDTalks, Stuff You Should Know and many others. As marketers fight to get in front of their target audience’s eyes, there exists a great opportunity to…

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YouTube TrueView: a Healthcare Marketer’s Knockout Punch Against the Competition?

December 14, 2015
Digital Marketing, Marketing Strategy

YouTube is making the holiday season even brighter, much to the delight of retailers everywhere. New features will ensure a little less re-gifting this season, but also provide ample opportunity for healthcare marketers to knock out the competition with early adoption. Already, TrueView provides an opportunity for marketers to be more efficient with ad placement. The…

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“By Any Other Name…” Benefits of a Content Audit for Your Healthcare Digital Marketing

June 4, 2015
Content Marketing, Content Strategy, Digital Marketing, Healthcare Marketing

The term “audit” evokes a lot of images and emotions – none of them good. But despite its name, a Content Audit may be the healthiest thing you can do for your healthcare digital strategy. Here are the basics on what goes into a Content Audit, what you should expect to get out of it…

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Marketing Transparency: McDonald’s Main Ingredient

April 23, 2015
Digital Marketing, Marketing Strategy, Risk Taking, Transparency

For years, McDonald’s has struggled with a bad reputation when it came to their food. With the help of social media, myths and rumors spread quickly and aggressively contributing to this poor reputation. Until a few years ago, McDonald’s wasn’t putting much effort into confronting these stigmas, further widening the trust gap.  Their transparency campaign…

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The Marketing World Has Moved On. Has Your Hospital Moved On With It?

February 26, 2015
Converged Media, Digital Marketing, Healthcare Marketing

“I want to deliver truly integrated traditional and digital campaigns for our healthcare clients.” I think I first spoke these words in 2011. My team knew what I meant. Or, more accurately, they knew what I didn’t want anymore: traditional campaigns that, once fully baked, would have a few digital add-ons like banner ads (animated!)…

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Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015
Digital Marketing, Healthcare Marketing, Marketing Strategy, New Year

Author’s note: Lastly, to the trees outside my office (if I may be blunt), I recommend that you resolve to stop dropping stuff on my car. You are denting my hood and my car is leased. Don’t think I won’t saw you down and sell you for firewood to the snowbirds who are still cold…

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Why You Need an Open Source CMS to Run Your Hospital Website

December 30, 2014
CMS, Digital Marketing, Drupal, Open Source, Technology, Website

What is a CMS?CMS stands for Content Management System. You have probably heard of WordPress, which holds a commanding lead in Open Source CMS market share, followed by Drupal and Joomla. Essentially, a CMS is software that is designed to simplify the creation and maintenance of websites, so that internal marketing teams in healthcare systems…

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