Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director

January 11, 2018
Design, Digital, Health System, Healthcare, Marketing

Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director. Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will…

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Healthcare Marketers’ Secret Asset: Me

March 2, 2016
Creative, Design, Healthcare Marketing

Yes, me, and others like me – the people behind the scenes at our agency (or within a client’s in-house creative department) who create the actual work that the public sees. The reason I use the word “secret” is that many clients have never met me. I don’t show up at their offices and give…

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BPD Debuts Revamped Brand Identity

February 1, 2016
Culture, Design, Rebranding

Brown Parker & DeMarinis has rolled out a new brand identity featuring a modern, stylish update to the logo we’ve used since our founding in 2002. Why the update? BPD is undergoing an exciting phase of growth with a new headquarters, additional talent and more, fully integrated services. Consequently, we wanted a brand identity that…

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Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015
Creative, Design, Healthcare Marketing

Typography influences perception and persuasion, so avoid these three mistakes. Message, content and visuals aren’t the only factors by which healthcare marketers should judge their marketing materials. Typography is critically important, too, as it plays a big role in influencing perception and persuasion. In fact, it is just as effective as color in influencing mood…

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