Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. This year, BPD Advertising is the proud recipient of ten Telly Awards, the world’s largest honor for video and television…Read More
As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student’s computer, tablet or smartphone. With the prospect of theaters and sports arenas being forced to close for months, entertainment enterprises…Read More
BPD Advertising and HCA Capital Division won Silver in the category of Best Healthcare Content at the 2019 eHealthcare Leadership Awards for No Pregnancy is Perfect. The challenge for this campaign was simple but subtle: How could HCA Capital Division Hospitals begin a conversation with women as soon as they find out they are pregnant…Read More
As digital marketers, we need to be continually monitoring performance and adjusting our strategies to match. So when BuzzSumo studied more than 100 million headlines to find those that performed best on Facebook, you can be sure we were paying attention. The results will likely be surprising to some. So let’s unpack the findings and…Read More
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…Read More
In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…Read More