Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

BPD Advertising Named 2020 Winner of 10 Telly Awards

May 28, 2020
Awards, Campaigns, Commercials, Content, Healthcare Marketing

Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. This year, BPD Advertising is the proud recipient of ten Telly Awards, the world’s largest honor for video and television…

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Coronavirus and The New Age of Healthcare Consumerism

April 21, 2020
Content, Healthcare Marketing

As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student’s computer, tablet or smartphone. With the prospect of theaters and sports arenas being forced to close for months, entertainment enterprises…

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BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content

November 12, 2019
Content, Healthcare Marketing

BPD Advertising and HCA Capital Division won Silver in the category of Best Healthcare Content at the 2019 eHealthcare Leadership Awards for No Pregnancy is Perfect. The challenge for this campaign was simple but subtle: How could HCA Capital Division Hospitals begin a conversation with women as soon as they find out they are pregnant…

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7 Tips to Help Your Branded Content Go Viral

October 20, 2017
Content, Social Media

As digital marketers, we need to be continually monitoring performance and adjusting our strategies to match. So when BuzzSumo studied more than 100 million headlines to find those that performed best on Facebook, you can be sure we were paying attention. The results will likely be surprising to some. So let’s unpack the findings and…

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4 Ways Marketing Leaders Can Impress the C-Suite

September 17, 2017
Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends

We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…

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The Content Conundrum: Applying Market Research Insights

August 17, 2017
Brand, Content, Digital, Health System, Healthcare, Local, Marketing, Strategy, Trends

In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…

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