Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Star Trek & the Role of Empathy in Content Marketing

August 31, 2015
Content Marketing, Content Strategy, EQ

Don’t worry, this is not Confessions of a Teenage Fan Girl circa 1989. But, the most fascinating Star Trek character for me was always Deanna Troi. For non-Trekkies out there, Troi was an empath – literally able to feel what the people around her were feeling. With very little information and even less guidance, Troi…

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“By Any Other Name…” Benefits of a Content Audit for Your Healthcare Digital Marketing

June 4, 2015
Content Marketing, Content Strategy, Digital Marketing, Healthcare Marketing

The term “audit” evokes a lot of images and emotions – none of them good. But despite its name, a Content Audit may be the healthiest thing you can do for your healthcare digital strategy. Here are the basics on what goes into a Content Audit, what you should expect to get out of it…

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Blog Like You Mean It: Four Tips for Healthcare Marketers

April 2, 2015
Blogging, Content Strategy, Healthcare Marketing

It is well-understood these days that hospitals and other healthcare organizations need to maintain a blog. It’s a great way to reach potential patients, referring physicians and your own staff. Whether you are launching your organization’s blog yourself or just being asked to contribute one article, here are four tips to get you started.  Forget…

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