Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Why Health Care Marketers Should Never Target Women 35–54 Again

November 8, 2019
Consumerism, Precision Marketing

For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic goals — but with today’s ever-evolving consumer broad marketing efforts aren’t as effective as they once…

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What Chief Marketing Officers Should Be Thinking About For 2020

Consumerism, Healthcare Marketing, Marketing Plans, Precision Marketing

BPD’s CEO & Chief Strategy Officer Jason Brown sits down with Optum to talk about current trends in health system marketing that should be considered in 2020 planning.  Learn more about how purpose and precision can help achieve returns on marketing investment beyond expectations. Brown Parker and DeMarins Advertising is a partner organization of the Optum Consumer…

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