Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Q&A With BPD Summer Intern Madison Levine

August 3, 2018
Client Relations, Culture

Madison Levine—BPD Summer Intern, 2018 School Attended: For undergrad, I went to Florida State University and I’m currently a grad student at the University of Florida. Year in School: About to start my first year as a Master’s student What will you be doing after your internship? Attending the Professional Master’s in Mass Communications Graduate…

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Bruce Himelstein, Ritz-Carlton Customer Service Expert, Joins Team as Senior Consultant

November 17, 2017
Client Relations, Customer Service, Health System, Healthcare, Strategy

As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…

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BPD Basics: Reverence for Relationships

August 24, 2015
Client Relations, Culture, Teamwork

Ralph Waldo Emerson said, “If you want to be great and successful, choose people who are great and successful and walk side by side with them.” BPD’s most important asset is our relationships. We believe in aligning ourselves with the best. Once we establish the right partnerships, we make them our number one priority; after…

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“Dating” Clients (aka How it Feels to Build a New Healthcare Marketing Relationship)

June 18, 2015
Client Relations

Dear (Potential) Clients: When I spoke recently with a friend who is single, I couldn’t help but feel relieved that I’m happily married and not having to navigate the dating world. But then it occurred to me: Working with new hospital clients is a lot like dating – with all the excitement and questions that…

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