Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
By Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals…Read More
Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year. Although…Read More
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…Read More
In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…Read More