Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.

October 29, 2015
Brand Messaging, Converged Media

What can hospital marketers learn from a 250-calorie, chocolate treat? Namely, that Snickers has integrated, insight-driven marketing so firmly grasped it is a mistake for us not to take note. That’s right, Snickers has for the past five years, proven the importance of having a genuine, simple consumer insight lead their marketing and advertising communications….

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The Role of Emotion & Reason in Hospital Marketing

January 20, 2015
Brand Messaging, Healthcare Marketing, Marketing Strategy

In the world of advertising, whether communications should be more emotional or more rational has been a debate that has gone on for decades. Luckily, a lot has been written on this subject in the last few years, especially in the area of cognitive science. But to get right to the point, the simple answer…

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