Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
By Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals…Read More
Hi! stands for “Healthcare Insights” and is a new video series presenting a sampling of wisdom, knowledge, advice and inspiration from Brown, Parker & DeMarinis Advertising’s most sought-out and recognized healthcare marketing experts. In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the…Read More
This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:Read More