Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Influence Unleashed: Mastering the Art of Impactful Connections with Influencer Marketing

February 5, 2024
Brand, Brand Ambassadors, Social Media

By Jenna Flores In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals…

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The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors

August 5, 2016
Brand Ambassadors, Culture

Hi! stands for “Healthcare Insights” and is a new video series presenting a sampling of wisdom, knowledge, advice and inspiration from Brown, Parker & DeMarinis Advertising’s most sought-out and recognized healthcare marketing experts. In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the…

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Do Your Employees Know What You Stand For?

February 19, 2015
Brand Ambassadors, Marketing Strategy

This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:

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