Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Boca Raton, FL October 10, 2023 BPD has announced the appointment of Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. A seasoned thought leader in the productization of data and technology, Ms. DiNapoli Block will be charged with further enhancing BPD’s industry-leading, data-driven marketing solutions for health systems throughout the United States. …Read More
For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®. So how does an organization become a great…Read More
It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®. Our mission has always been to create a great place to work FOR ALL. We achieved this even when working remotely, which we fully…Read More
Should employees come before clients? I struggled with this question for years as the CEO of Brown Parker & DeMarinis Advertising. I couldn’t imagine putting anyone or anything above the client. But along the way I realized, thanks to inspiration from Mr. Branson and others, that great customer service was only possible by putting the…Read More