Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Stop, Click, Share: Innovative activations that ‘Outgrow the Box’

January 25, 2024
Advertising, Billboards, Internal & External Activation

By Julie Bricker Now, more than ever, brands are grasping the importance of ‘outgrowing the box.’ This implies going beyond the cliché of thinking outside the box. Elevated thinking takes shape in anything that compels you to pause, halts your scrolling, motivates you to click or share, prompts you to capture a moment, or elicits…

Read More

How to Engage Patients in a World of Marketing Overload: 3 Tips

May 14, 2015
Billboards, Healthcare Marketing, Marketing Goals, Risk Taking

A recent Yankelovich study claims the average city-dweller gets around 5,000 visual messages a day. Other studies claim even higher numbers. Regardless, I think we all can agree that your potential patients are bombarded daily by a boatload of information in traditional, digital and experiential media. So how does a healthcare marketer stick out and…

Read More

Billboards: Tried and True and Still Good for You

November 26, 2014
Advertising, Billboards, Healthcare Marketing

As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard. Because billboards still work….

Read More
Facebook LinkedIn Email