Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Stop, Click, Share: Innovative activations that ‘Outgrow the Box’

January 25, 2024
Advertising, Billboards, Internal & External Activation

By Julie Bricker Now, more than ever, brands are grasping the importance of ‘outgrowing the box.’ This implies going beyond the cliché of thinking outside the box. Elevated thinking takes shape in anything that compels you to pause, halts your scrolling, motivates you to click or share, prompts you to capture a moment, or elicits…

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5 Strategies for Healthcare Marketers Borrowed from Retail Giants, as inspired by Walmart’s latest ‘Mean Girls’ campaign

November 2, 2023
Advertising

By Anne DiNapoli Block It’s safe to say Walmart’s newly launched Black Friday Mean Girls campaign has already won the big-box holiday war. As a previous retail-marketer for more than 18 years, I’ve been in awe at the brilliance and high-bar the work is about to set. Smart audience approach to millennial-shopper parents whose cult-following…

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Brown Parker & DeMarinis Advertising, the leading healthcare marketing services firm in the United States, celebrates 20 years

October 5, 2022
Advertising, Advertising Agency

Boca Raton, FLOctober 1, 2022 Brown Parker & DeMarinis Advertising (“BPD”), a full-service marketing services firm that serveshospitals and healthcare systems throughout the United States, announced it is celebrating its20th anniversary. BPD has spent the last two decades delivering cutting-edge marketing solutions to blue chiphospital brands, including the largest for-profit and not-for-profit systems, as well as…

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Super Bowl Commercials 2018: BPDerrrs Top Picks

February 6, 2018
Advertising, Commercials, Super Bowl

The Super Bowl goes far beyond football and Squares bets for us, it’s a national holiday for the industry we love. While others are filling their faces with chips and guac, we’re analyzing every detail of the commercials to see which brands have scored or fumbled. There was a lot to draw inspiration from this year….

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Health insurance ads: from mind-numbingly boring to interesting and fun.

August 20, 2015
Advertising, Healthcare Marketing, Video

Let’s say you wanted to promote health insurance in a world experiencing a glut of health-insurance marketing. Now, increase your difficulty by focusing your marketing through the prism of medical insurance codes, a subject even insurance agents and doctors must find incredibly dull. How would you put your message in front of the healthcare-buying public?…

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How to write a radio spot for healthcare

July 16, 2015
Advertising, Radio

Part 1: How to write a radio spot for healthcare that gets completely ignored. STEP 1: Start with a blank page. STEP 2: At the top of the page, write the amount of time you’ll be filling. Usually you’ll have 60 seconds of airtime to fill, but sometimes you’ll have 30 or even 15 seconds….

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5 Things to Look for When Hiring a Digital Agency

November 26, 2014
Advertising, Healthcare Marketing, Outsourcing

It’s not that hard to choose a standout digital marketing agency. First of all, there are very few who specialize in marketing for healthcare systems and hospitals. It’s like picking the love of your life. You want someone with intelligence, passion and integrity. You want someone who will work hard at the relationship and be…

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Billboards: Tried and True and Still Good for You

Advertising, Billboards, Healthcare Marketing

As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard. Because billboards still work….

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