Northern Light Health
NORTHERN LIGHT HEALTH Building a non-promotional brand to reconnect Mainers for better health https://live-bpd-healthcare.pantheonsite.io/wp-content/uploads/2025/01/001-northern-light-how-are-you-system-30.mp4 Northern Light Health, Maine’s only integrated healthcare system, sought to build greater awareness of its recent…
Longitude Health
LONGITUDE HEALTH Shaping a Category Leader with Strategic Brand Development When a group of leading health systems set out to reinvent healthcare, they partnered with BPD to build a brand…
Gillette Children’s Specialty Healthcare
Gillette Children’s Specialty Healthcare Rebranding to reflect global leadership in specialty pediatric care Gillette Children’s Specialty Healthcare, known for treating children with rare and complex musculoskeletal and neurological conditions, needed…
