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About the Client

Florida Hospital is one of the country’s largest not-for-profit healthcare providers, treating more patients than any other hospital in the US. The organization, whose mission is To Extend the Healing Ministry of Christ, has grown year over year while staying true to its holistic health care approach – stressing the importance of caring for the whole person in mind, body and spirit.

The Strategy

In healthcare, there’s nothing more important than someday

If someone you love is gravely ill, there is the hope that someday they will be happy and healthy again. If you’re healthy, there is the wish that someday in the future, you’re going to be just as healthy as you are today. And if you’re actually working in the healthcare system, you are working toward a someday in which we will have wiped out today’s worst diseases, a someday when each of our communities are healthier. A someday in which every individual will live a longer, healthier life than we can imagine today. This “Someday” campaign recognizes that everyone knows what a hospital does day-to-day. So we go beyond the mundane and into the future, taking the audience past today’s wellness issues and into the hopeful tomorrow we’re all waiting for.


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