Prominence Health Plan is a subsidiary of Universal Health Services, Inc. (NYSE: UHS), one of the largest healthcare management companies in the nation. Prominence Health Plan has been keeping families and businesses healthy with accessible healthcare at the forefront of communities for more than 25 years.
Prominence Health Plan was looking to introduce their unique brand and their new ACO partnership to Palm Beach County seniors. In addition to Palm Beach, Prominence was also looking to accelerate Medicare Advantage enrollments in established markets of Texas and Nevada, all while showcasing a united brand and product message. Prominence Health Plan wanted to successfully enroll thousands of new members into their plan during the 2020 and 2021 Annual Enrollment Periods (AEP).
Ultimately, seniors want to know HOW your product or service is going to improve the quality of THEIR life. Our research clearly demonstrated that the majority of health insurance competitors talked at length about how they wanted to change healthcare. But the reality was, NONE of them were perceived as doing it. Our mission became clear. While competitors were making vague promises to fix the complexities of the healthcare system, Prominence Health Plan was hyper-focused on changing healthcare one person at a time with their people-over-process approach to Medicare Advantage coverage.
Our campaigns successfully created a steady pipeline of Medicare-eligible seniors in all three markets with thousands of conversions, resulting in thousands of enrollments during the 2020 and 2021 AEP. Based on the average lifetime value of a Medicare Advantage member, this two-year marketing program generated over $2M in value gained and a ROI over 420%!