Bill is a former law student who traded in his law briefs for creative briefs after getting a job in the creative department of an advertising agency. He has since gone on to create some of the most iconic marketing campaigns for the biggest clients in the world and has been awarded virtually all prestigious creative awards out there, including the Cannes Grand Prix. Bill describes himself as a super passionate creative who loves film and filmmaking. He also enjoys spending time with his wife and three sons, and fly fishing for saltwater game fish. Bill uses the same art of persuasion for writing copy as he does when working to lure fish to take his bait.
FUN FACT: Bill was close friends with late comedian Chris Farley in college.