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Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015
Creative, Design, Healthcare Marketing

Typography influences perception and persuasion, so avoid these three mistakes. Message, content and visuals aren’t the only factors by which healthcare marketers should judge their marketing materials. Typography is critically important, too, as it plays a big role in influencing perception and persuasion. In fact, it is just as effective as color in influencing mood…

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Practice A+ness as a Way of Life

September 25, 2015
Culture, Quality, Teamwork

100%.  It’s the most you can contribute.  What motivates you to give something your all?  Compensation?  Recognition?  At BPD, we strive to give 100% to each endeavor because excellence and inspiration foster professional and personal growth.  That’s why BPD’s third Basic is “Practice A+ness as a way of life.”  Aristotle said, “We are what we…

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Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note

September 17, 2015
Healthcare Marketing, Marketing Strategy

Surprise and Delight is a marketing strategy in which companies select an individual or group to receive a surprise gift or experience.  According to Harvard Business Review, this campaign strategy is a No. 1 favorite amongst marketers for a plethora of reasons, but the evidence is in the massive range of marketers embracing the strategy….

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Why Emotional Intelligence is Crucial in Healthcare

September 10, 2015
EQ, Healthcare Marketing

I’m a big advocate for emotional intelligence, as you can see from my post in July. Emotional intelligence can bring many benefits to an individual as well as an entire organization. Working at a marketing agency that specializes in healthcare marketing, I am really intrigued by how powerful and necessary emotional intelligence is in the…

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Star Trek & the Role of Empathy in Content Marketing

August 31, 2015
Content Marketing, Content Strategy, EQ

Don’t worry, this is not Confessions of a Teenage Fan Girl circa 1989. But, the most fascinating Star Trek character for me was always Deanna Troi. For non-Trekkies out there, Troi was an empath – literally able to feel what the people around her were feeling. With very little information and even less guidance, Troi…

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BPD Basics: Reverence for Relationships

August 24, 2015
Client Relations, Culture, Teamwork

Ralph Waldo Emerson said, “If you want to be great and successful, choose people who are great and successful and walk side by side with them.” BPD’s most important asset is our relationships. We believe in aligning ourselves with the best. Once we establish the right partnerships, we make them our number one priority; after…

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Health insurance ads: from mind-numbingly boring to interesting and fun.

August 20, 2015
Advertising, Healthcare Marketing, Video

Let’s say you wanted to promote health insurance in a world experiencing a glut of health-insurance marketing. Now, increase your difficulty by focusing your marketing through the prism of medical insurance codes, a subject even insurance agents and doctors must find incredibly dull. How would you put your message in front of the healthcare-buying public?…

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The Super, Amazing, Incredible Value of Storytelling as the Key to Hospital Marketing, Part 1

August 13, 2015
Healthcare Marketing, Hospital Marketing, Storytelling

There’s been a lot of talk about storytelling these days.  Why? Because storytelling is possibly the most effective tool hospital marketers can wield. The good news is you’re likely already using it to some extent. In this first installment, I’ll cover how to tell the stories of the people on the front lines: the patients,…

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Use Experiential Displays to Promote your Healthcare Brand’s Services

August 6, 2015
Healthcare Marketing, Marketing Trends, Onsite Marketing, Technology

Experiential marketing involves messaging you can touch, feel or view in a physical space – an interactive kiosk with a touch screen, for instance. Experiential expenditures by healthcare are growing because they are sometimes more effective than traditional promotion expenditures and influence consumers’ decision-making more than ever before. Experiential marketing can play an important role…

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Inconsistent Customer Service Can Sink Your Hospital’s Reputation

July 30, 2015
Customer Service, Strategy

We all know there are differences in service and quality levels between different medical institutions in a given market and even within the same healthcare system. Some of us have US News and World Report rankings, some of us are certified by the Joint Commission, others are Magnet recognized – the list goes on and…

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