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Be For Each Other

March 31, 2016
Culture

Since BPD specializes in healthcare marketing, our company-organized activities outside of work often involve health and fitness. We’re currently competing in a FitBit challenge as people prepare for another company activity, the annual Mercedes Benz Corporate 5K. It reminds me of something that happened during last year’s 5K − a story illustrating a crucial BPD…

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Podcasts: Content Marketing for Your Ears

March 23, 2016
Content Marketing, Digital Marketing, Radio

Podcasting has been around for more than a decade, but has entered a renaissance thanks to the popularity of such podcasts as Serial, This American Life (which spawned Serial), TEDTalks, Stuff You Should Know and many others. As marketers fight to get in front of their target audience’s eyes, there exists a great opportunity to…

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Healthcare Marketers’ Secret Asset: Me

March 2, 2016
Creative, Design, Healthcare Marketing

Yes, me, and others like me – the people behind the scenes at our agency (or within a client’s in-house creative department) who create the actual work that the public sees. The reason I use the word “secret” is that many clients have never met me. I don’t show up at their offices and give…

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Will Wearables Catch on in Healthcare?

February 17, 2016
Healthcare, Marketing Trends, Technology

Wearable technology, or “wearables,” have become popular among consumers who track their fitness with devices such as Fitbit. The Apple Watch brings the game to a whole new level with its potential to collect patients’ medical data to share with physicians (HealthKit) and, even, with clinical trials (ResearchKit). But will wearables catch on enough to…

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BPD Debuts Revamped Brand Identity

February 1, 2016
Culture, Design, Rebranding

Brown Parker & DeMarinis has rolled out a new brand identity featuring a modern, stylish update to the logo we’ve used since our founding in 2002. Why the update? BPD is undergoing an exciting phase of growth with a new headquarters, additional talent and more, fully integrated services. Consequently, we wanted a brand identity that…

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Corporate Responsibility: How To Make Social Sense

January 13, 2016
Culture, Marketing Trends, Social Responsibility

If your company were given the chance to forgo $2 billion in sales to do the right thing, would it?  Most wouldn’t.  CVS did exactly this by ending the sale of cigarettes and tobacco products at its more than 7,600 stores nationwide last year.  Considering they are the largest pharmacy healthcare provider in the U.S….

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New Year, Same Old Headline!

December 17, 2015
Marketing Trends, New Year

I still remember the first time I saw it… It was 2002 (ish) and I was working for a start-up health website that was just starting to dabble in email campaigns and newsletters. One of my editors submitted an email for editing with the subject “New Year, New You” to promote our latest offering: an…

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YouTube TrueView: a Healthcare Marketer’s Knockout Punch Against the Competition?

December 14, 2015
Digital Marketing, Marketing Strategy

YouTube is making the holiday season even brighter, much to the delight of retailers everywhere. New features will ensure a little less re-gifting this season, but also provide ample opportunity for healthcare marketers to knock out the competition with early adoption. Already, TrueView provides an opportunity for marketers to be more efficient with ad placement. The…

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Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.

October 29, 2015
Brand Messaging, Converged Media

What can hospital marketers learn from a 250-calorie, chocolate treat? Namely, that Snickers has integrated, insight-driven marketing so firmly grasped it is a mistake for us not to take note. That’s right, Snickers has for the past five years, proven the importance of having a genuine, simple consumer insight lead their marketing and advertising communications….

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Marketing Your Latest Healthcare Award

October 9, 2015
Healthcare Marketing, Marketing Strategy

Your hospital just won another award! Nice job! Isn’t this something that everyone in your market needs to know? Yes, definitely! And, possibly, no. DEFINITELY: When you’ve been recognized for excellence, internal stakeholders and potential patients need to know about it. AND, POSSIBLY, NO: While medical excellence is understood and appreciated by everyone, not every…

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