Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Talking Traditionalists: The Power of Generational Marketing

March 16, 2017
generational marketing

Generational marketing isn’t a fad. It’s here to stay. In fact, more and more health systems are utilizing the data within their Customer Relationship Management (CRM) system to better target their prospective customers, purchase media and shape messaging. Chuck Underwood, in his book The Generational Imperative, states “Generational considerations must now be a permanent ‘filter’…

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How to Make the Most Out of Your Digital Investments

February 16, 2017
Digital, Health System, Healthcare, Marketing, Social Media

Healthcare as an industry has been slow to the table in harnessing the power of digital marketing. Oftentimes, health systems rush to have a presence in all channels to meet the organization’s needs without ensuring a comprehensive digital strategy is in place with the key elements of listening, measurement and customer-centric content creation. Having a…

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Increase Bottom-Line Results Through Purpose-Driven Marketing

January 20, 2017
Purpose-Driven Marketing

The healthcare industry continues to flood the marketplace with messages of shorter ER wait times, technological advances, advanced treatments and new access points. While some of these approaches are still effective today, healthcare marketers may be missing a major opportunity to dramatically improve the bottom-line results of their organization if they don’t practice Purpose-Driven Marketing….

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Hi! Episode 4: How to Inspire Fun in Your Workplace

September 21, 2016
BPD Basics, Culture

In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture. As a healthcare marketing agency working with hospitals and health systems, our lives…

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Meet a BPDerrr: Jeff Goldman, Associate Creative Director

September 19, 2016
Jeff Goldman

Welcome to an ongoing series profiling the people of BPD. BPDerrrs are a special breed, not only making our company a great place to work but providing unique value to our clients. In this post, we interview Jeff Goldman, a talented member of our creative department who once co-owned an ad agency in Texas. He…

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Snap to It! Three reasons Snapchat may be a worthwhile opportunity for healthcare marketers.

August 5, 2016
snapchat, Social Media

Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries. With its popularity increasing in 2016, there are three key reasons healthcare marketers should consider leveraging the disappearing photo and video sharing app in their marketing mix:     1. Millennial women are already…

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Hi! Episode 2: When Do Healthcare Marketers Need to Hire an Ad Agency?

Advertising Agency, Marketing Agency

In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency. Face it, if you’re a healthcare marketer, you have many balls in the air and a whole lot of stakeholders to please. Working…

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The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors

Brand Ambassadors, Culture

Hi! stands for “Healthcare Insights” and is a new video series presenting a sampling of wisdom, knowledge, advice and inspiration from Brown, Parker & DeMarinis Advertising’s most sought-out and recognized healthcare marketing experts. In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the…

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6 Actionable Tips to Improve Facebook Post Performance

May 27, 2016
Digital Marketing, Social Media

With 1.09 billion daily active users on average (as of March 2016), Facebook is a valuable website for hospital marketers wanting to create meaningful connections with current and potential patients. To be successful on the platform, you have to be tactical about how you set up content and posts to cut through the clutter of…

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BPDerrrs Share Momisms for Mother’s Day

April 6, 2016
Culture

With Mother’s Day approaching, we asked BPDerrrs to share some of their mom’s most memorable advice. Their responses ran the spectrum, from funny to moving. We share these as our tribute to our moms and their role in our successes – as individuals and as BPDerrrs. Don’t Mess With Mom They Get It From Their…

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