Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Ready or not, here comes…Amazon!

April 30, 2018
Health System, Healthcare, Marketing, Operations, Strategy, Trends

9 Ways to Safeguard Your Healthcare System (and Your Job) When Amazon Disrupts the Healthcare Industry. It doesn’t take an oracle to know that Amazon’s entrance into the healthcare marketplace will be a game changer. Even if the disruption focuses more on the payment-side of healthcare than the delivery of it, the entrance of such…

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Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018
Digital, Health System, Healthcare, Marketing, Media, Social Media, Trends

If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…

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Top 4 Insights From the Sandwich Generation for Hospital Marketers

March 9, 2018
Hospital Marketing

The “Sandwich Generation ” has been described as people in their 30s and 40s who are caring for their aging parents as they support their own children. This generation is faced with a broad array of health-related decisions ranging from pediatrics to geriatrics, making them a critical target audience for any hospital marketer to understand….

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Super Bowl Commercials 2018: BPDerrrs Top Picks

February 6, 2018
Advertising, Commercials, Super Bowl

The Super Bowl goes far beyond football and Squares bets for us, it’s a national holiday for the industry we love. While others are filling their faces with chips and guac, we’re analyzing every detail of the commercials to see which brands have scored or fumbled. There was a lot to draw inspiration from this year….

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Will Facebook’s Changes Affect Your Hospital’s Social Strategy?

January 18, 2018
hospital advertising, POV, Social Media, Strategy, Tradigital

Facebook made headlines on Thursday after co-founder and CEO, Mark Zuckerberg, announced on his personal page that the platform would undergo significant changes in 2018. The algorithm, which chooses the posts users see, will start to prioritize posts from friends versus that of businesses, brands, and publishers as soon as this week. The move is…

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Haydn Sweterlitsch joins Brown Parker & DeMarinis Advertising as Tradigital Creative Director

January 11, 2018
Design, Digital, Health System, Healthcare, Marketing

Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director. Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will…

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Should Hospitals Advertise During The Holidays? Four Factors To Consider

November 20, 2017
Brand, Health System, Marketing, Media Strategy, TV

Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year. Although…

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Bruce Himelstein, Ritz-Carlton Customer Service Expert, Joins Team as Senior Consultant

November 17, 2017
Client Relations, Customer Service, Health System, Healthcare, Strategy

As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…

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David Anastas Joins Brown Parker & DeMarinis Advertising on a Mission to “Uberize” Healthcare Research

November 13, 2017
Healthcare, Research

As a full-service advertising agency that represents healthcare systems throughout the United States, Brown Parker & DeMarinis Advertising has offered research to its clients for over a decade. The industry is ripe for disruption, which we are ready to deliver with the addition of David Anastas as Director of Research & Insights. I look forward…

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Healthcare Marketing Industry Transformation Inspired By Purpose

Healthcare Marketing, Leadership, Purpose-Driven Marketing

I truly believe healthcare systems should be the most beloved brands in the world. Not only that, but their advertising campaigns should be on par with Nike, Coke and Apple.  Sounds crazy? Perhaps.  But think about it: what industry serves a higher Purpose than healthcare? Does Coke save lives? Does Nike bring life into the…

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