Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

BPD and Optum’s Exclusive Partnership Proves to be a Game Changer for AdventHealth

November 5, 2021
Health System, Healthcare, Healthcare Marketing, healthcare marketing trends, hospital advertising

During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive…

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BPD is a Great Place To Work – For The Fifth Straight Year!

June 16, 2021
BPDerrs Come First, Great Place To Work, Healthcare Marketing, Teamwork

For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®. So how does an organization become a great…

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HCIC 2020 Presentation: Crushing The Competition Through Media Ownership

December 16, 2020
Health System, Healthcare, Healthcare Marketing, healthcare marketing trends

This November, BPD CEO and Chief Strategy Officer, Jason Brown, had the opportunity to co-present at the annual Healthcare Internet Conference (HCIC), which like most events in 2020 went virtual and was referred to #HCIC2020atHome. Jason teamed up with longtime agency client, Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth, for a…

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BPD is a Great Place To Work – For The Fourth Straight Year!

June 8, 2020
BPDerrs Come First, Great Place To Work, Healthcare Marketing, Teamwork

It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®. Our mission has always been to create a great place to work FOR ALL. We achieved this even when working remotely, which we fully…

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BPD Advertising Named 2020 Winner of 10 Telly Awards

May 28, 2020
Awards, Campaigns, Commercials, Content, Healthcare Marketing

Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. This year, BPD Advertising is the proud recipient of ten Telly Awards, the world’s largest honor for video and television…

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Coronavirus and The New Age of Healthcare Consumerism

April 21, 2020
Content, Healthcare Marketing

As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student’s computer, tablet or smartphone. With the prospect of theaters and sports arenas being forced to close for months, entertainment enterprises…

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BPD & HCA Capital Division Win eHealthcare Leadership Award for Best Healthcare Content

November 12, 2019
Content, Healthcare Marketing

BPD Advertising and HCA Capital Division won Silver in the category of Best Healthcare Content at the 2019 eHealthcare Leadership Awards for No Pregnancy is Perfect. The challenge for this campaign was simple but subtle: How could HCA Capital Division Hospitals begin a conversation with women as soon as they find out they are pregnant…

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Why Health Care Marketers Should Never Target Women 35–54 Again

November 8, 2019
Consumerism, Precision Marketing

For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic goals — but with today’s ever-evolving consumer broad marketing efforts aren’t as effective as they once…

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What Chief Marketing Officers Should Be Thinking About For 2020

Consumerism, Healthcare Marketing, Marketing Plans, Precision Marketing

BPD’s CEO & Chief Strategy Officer Jason Brown sits down with Optum to talk about current trends in health system marketing that should be considered in 2020 planning.  Learn more about how purpose and precision can help achieve returns on marketing investment beyond expectations. Brown Parker and DeMarins Advertising is a partner organization of the Optum Consumer…

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Healthcare Internet Conference: Hyperpersonalization at AdventHealth

October 24, 2019
Conferences, Healthcare Marketing, Marketing Strategy

As digital spaces become busier, provider growth increasingly depends on marketing directly to consumers with personalized messages that inspire them to action. Actual consumer segments are incredibly specific and change across circumstances. Even inspiring brands struggle to personalize content at the right level and miss opportunities to convert valuable customers. Hear how AdventHealth is piloting…

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