Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Unveiling ‘The Art of Human Understanding’: Capturing the Impact of Personalizing Healthcare with NRC Health

September 28, 2023
Creative, Marketing Strategy

By Anna Chappell As a Creative Director at BPD, my journey in the world of creative and strategic advertising has led me to collaborate with remarkable clients and help bring their brands and products to life. Recently, we had the privilege to work with NRC Health on a project that not only sparked our creative…

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Navigating Healthcare’s Perfect Storm: 5 Lessons in Marketing from Industry Giants

September 15, 2023
Marketing Strategy

By Jason Brown From regulatory shifts to technological advancements, healthcare has always been an arena of transformation. However, the perfect storm that was the COVID-19 pandemic brought unprecedented challenges that demanded a new level of innovation. Three healthcare system giants—AdventHealth, Adventist Health, and HCA Healthcare— came together on stage for the first time at the…

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Mastering TikTok’s Search Ads and The LinkedIn Algorithm Shift

September 11, 2023
Uncategorized

By Jenna Palmeri, Paid Social Media Strategist TikTok’s Search Ads: Competing with Giants  TikTok is making waves beyond entertaining dances and viral challenges. With the introduction of Search Ads, TikTok aims to challenge search engine titans like Google and Amazon. Here’s what you need to know: 1. The Search Ads Toggle: To use this feature,…

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Beyond Traditional Tactics: Discovering Innovative Ways to Connect with Your Audience

September 5, 2023
Uncategorized

At BPD, we pride ourselves on thinking outside-of-the-box when it comes to marketing our clients. Our latest campaign for AdventHealth was no different. Our strategy was to create a genuine connection with consumers by meeting them in the moment. We wanted to tap into the growing trend of good news and positive content on social…

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BPD names Loren Kronemeyer as Chief Financial Officer

August 15, 2023
Uncategorized

BPD today announced the appointment of Loren Kronemeyer as Chief Financial Officer. Mr. Kronemeyer is a finance leader dedicated to helping organizations scale. Prior to joining BPD, he was a Director in the Healthcare Industry Group at Alvarez & Marsal where he spent almost a decade leading finance and accounting teams, developing processes to improve…

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15 Years at BPD: A Journey of Impact, Collaboration, and Cultural Transformation

July 19, 2023
Culture

I couldn’t be more honored and excited today to be celebrating 15 years as a BPDerrr. Looking back, it’s not just about the roles within the organization—it’s about the opportunity that BPD has bestowed upon me. So, let’s grab a cup of coffee and a handful of candy, and look back. From the very beginning,…

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Celebrating Success: BPD Advertising Wins Gold, Silver and Best in Show at The Healthcare Advertising Awards

June 13, 2023
Awards
BPD CFO

We are thrilled to announce our recent accolades at the prestigious Healthcare Advertising Awards. Our hard work, creativity, and dedication have been recognized by the industry, and we are proud to have won the Gold award for our outstanding campaign, “We Show Up” in collaboration with HCA Healthcare. Additionally, our remarkable “Consult-a-Nurse®” campaign has received…

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Brown Parker & DeMarinis Advertising names Mindy Adams as Co-Chief Creative Officer

January 12, 2023
Culture

Brown Parker & DeMarinis Advertising (“BPD”), today announced the appointment of Mindy Adams, as Co-Chief Creative Officer. Ms. Adams is an award-winning creative director with 20 years’ experience in advertising, storytelling, teaching, brand building and content creation. Prior to joining BPD, she led creative teams at 22squared where she spent two decades serving brands such…

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Brown Parker & DeMarinis Advertising, the leading healthcare marketing services firm in the United States, celebrates 20 years

October 5, 2022
Advertising, Advertising Agency

Boca Raton, FLOctober 1, 2022 Brown Parker & DeMarinis Advertising (“BPD”), a full-service marketing services firm that serveshospitals and healthcare systems throughout the United States, announced it is celebrating its20th anniversary. BPD has spent the last two decades delivering cutting-edge marketing solutions to blue chiphospital brands, including the largest for-profit and not-for-profit systems, as well as…

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A first look at the latest innovations in media planning at the 2022 SHSMD Connections Conference.

September 6, 2022
Conferences

When those in your field come together to share how they’re creating the healthcare industry’s most innovative media-planning successes, it’s always a smart idea to be there. This is your opportunity. Spend an hour with: Sharon Line Clary, VP Strategic Marketing & Communications, AdventHealthMs. Line Clary is a renowned national leader in healthcare marketing, overseeing…

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