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Using In-House Creative Resources vs Hiring an Agency

February 3, 2015
Operations, Outsourcing, Teamwork

The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other? If you already have an in-house marketing team, I’d say you’d get a much stronger force…

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The right way to begin a project: You might not want what you think you want.

January 27, 2015
Marketing Goals, Marketing Strategy, Project Management

“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind. …

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The Role of Emotion & Reason in Hospital Marketing

January 20, 2015
Brand Messaging, Healthcare Marketing, Marketing Strategy

In the world of advertising, whether communications should be more emotional or more rational has been a debate that has gone on for decades. Luckily, a lot has been written on this subject in the last few years, especially in the area of cognitive science. But to get right to the point, the simple answer…

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Extend Hospital Brand Reach with a Premium Virtual Tour

January 13, 2015
Marketing Strategy, Premium Virtual Tour, Technology

Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are…

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Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015
Digital Marketing, Healthcare Marketing, Marketing Strategy, New Year

Author’s note: Lastly, to the trees outside my office (if I may be blunt), I recommend that you resolve to stop dropping stuff on my car. You are denting my hood and my car is leased. Don’t think I won’t saw you down and sell you for firewood to the snowbirds who are still cold…

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Why You Need an Open Source CMS to Run Your Hospital Website

December 30, 2014
CMS, Digital Marketing, Drupal, Open Source, Technology, Website

What is a CMS?CMS stands for Content Management System. You have probably heard of WordPress, which holds a commanding lead in Open Source CMS market share, followed by Drupal and Joomla. Essentially, a CMS is software that is designed to simplify the creation and maintenance of websites, so that internal marketing teams in healthcare systems…

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Cure Mistakes Improve Marketing OutcomesCure these four mistakes to improve marketing outcomes. (And other musings from a fellow healthcare marketer.)

December 22, 2014
Healthcare Marketing, Marketing, Marketing Budget, Operations, RFP, ROI

I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment….

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Why Your Hospital Marketing Division Needs a Gap Analysis Now

December 3, 2014
Gap Analysis, Marketing Budget, Marketing Staff, Marketing Strategy

No matter how many new team members you onboard, does it still always seem like you don’t have enough people in your department to get everything done? How do other hospital marketing departments do it all? You know, the ones that seem to be firing on all cylinders, both in traditional and digital.  And how…

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Billboards: Tried and True and Still Good for You

November 26, 2014
Advertising, Billboards, Healthcare Marketing

As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard. Because billboards still work….

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5 Things to Look for When Hiring a Digital Agency

Advertising, Healthcare Marketing, Outsourcing

It’s not that hard to choose a standout digital marketing agency. First of all, there are very few who specialize in marketing for healthcare systems and hospitals. It’s like picking the love of your life. You want someone with intelligence, passion and integrity. You want someone who will work hard at the relationship and be…

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