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Influence Unleashed: Mastering the Art of Impactful Connections with Influencer Marketing

February 5, 2024
Brand, Brand Ambassadors, Social Media

By Jenna Flores

In 2024, influencer marketing stands as an indispensable pillar in any marketer’s strategy, driving brand visibility and engagement to unprecedented heights. As consumers increasingly seek authenticity and relatability, influencers bridge the gap between brands and their target audiences, fostering a sense of trust and connection. Leveraging the reach and influence of individuals with a significant following in specific niches, influencer marketing offers a dynamic and personalized approach. The power of influencers extends beyond traditional advertising channels, with their ability to create genuine content that resonates with diverse demographics. As social media continues to dominate the digital landscape, integrating influencer marketing into the 2024 strategy is not just a choice but a strategic imperative for brands aiming to build lasting connections with their audience.

Collaborating with influencers goes beyond generating sales or leads; it provides a substantial boost in brand awareness. Rooted in empathy and seeking to amplify their message on humanizing healthcare and gather insights from consumers on what it means to them, NRC Health enlisted BPD’s help.

To collect valuable insights aligned with NRC Health’s mission, BPD initiated a strategic influencer program. Our goal was to identify creators whose values resonated with NRC Health’s mission, partnering with both micro and macro “health influencers” who shared a common commitment to humanizing healthcare and enhancing the healthcare system. Together, we embarked on the journey to #HumanizeHealth and #HealTheSystem.

Our lineup of influencers comprises consumer advocates sharing personal narratives about their health journeys and a desire for a more personalized healthcare experience. Simultaneously, our clinical influencers provide a distinct perspective, shedding light on how humanizing healthcare can transform interactions between healthcare providers and patients.

Both influencer categories share a common objective: initiating meaningful conversations within the healthcare environment and uncovering individuals’ true desires from their healthcare providers. Whether it’s improved communication, enhanced empathy, or more personalized care to achieve specific goals, our aim is to spark discussions illustrating the growing demand for transformative change and human connection in healthcare.

Clinical: Why We Chose to Partner with Dr. Mike

Doctor Mike‘s social media presence, relatable personality, medical expertise, and dedication to patient advocacy make him an ideal brand ambassador for NRC Health. His shared passion for improving the patient-doctor communication experience aligns seamlessly with NRC Health’s mission.

Consumer: Why We Chose to Partner with Cheryl Marker

Cheryl Marker, a chronic illness warrior diagnosed with Fibromyalgia, Occipital Neuralgia, POTS, Small Fiber Neuropathy, Cervical Spine Arthritis, Depression, and Anxiety, uses her art and social media presence to connect with thousands of sufferers globally. Her mission is to raise awareness about chronic illness, be a voice for others, provide support, and foster a community for more humanized healthcare experiences.

Consumer: Why We Chose to Partner with Aisha Patterson

Breast cancer survivor Aisha Patterson, diagnosed at just 30 with stage 2, triple-positive breast cancer, aims to create a safe space for her followers through her social media content. Aisha advocates for health equity and better patient-provider experiences, turning her challenging journey into a source of hope and inspiration for others. Her resilience and commitment to positive change align perfectly with NRC Health’s mission.

Results:

– Achieved 1.5 million impressions through 38 distinct social media posts.

– Generated 12.1 million impressions on YouTube.

– Attained an average engagement rate of approximately 1.25% (likes, shares, comments).

– Effectively captured consumer sentiment for potential utilization in sales and marketing.

– Initiated meaningful conversations and fostered C-suite engagement and interest in the webcast program.


Do you want to learn more about what we can do for your brand? Let’s talk: insights@bpdhealthcare.com