Hi! Episode 2: When Do Healthcare Marketers Need to Hire an Ad Agency?
In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency.
Face it, if you’re a healthcare marketer, you have many balls in the air and a whole lot of stakeholders to please. Working with an ad agency can not only make your life much easier but also help you hit your numbers. But is it really worth it to hire an agency?
Kara and Lindsay explain five important benefits an ad agency brings to hospitals and health systems. The first is providing integrated solutions with media, creative, strategy, etc., all working together in sync, flowing downward from your brand’s Purpose.
Next, an agency brings you a fresh, objective perspective on your organization’s challenges that can only come from people outside your walls. This leads to more innovative solutions.
With an ad agency, you also have access to a myriad of specialists all in one place, just one phone call or email away. Even if you have in-house marketing specialists, such as graphic designers and media buyers, you can use an agency’s specialists à la carte to fit your needs, such as in strategy or digital.
By selecting only the services you need, you’ll find using an ad agency is a lot more affordable than you might think. Agencies also have the leverage to get you more bang for your buck in many areas.
Finally, working with an agency gives you a real partner, not just a vendor, who understands you and works as an extension of your team to build your brand and drive volumes.
So if you’re pulling out your hair at the end of the day and your email inbox is overflowing, it might be time to call up an ad agency.
Hi! is a regular video series that dishes out a sampling of wisdom, knowledge, advice and inspiration from Brown, Parker & DeMarinis Advertising’s most sought-out and recognized healthcare marketing experts.