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Celebrating Success: BPD Advertising Wins Gold, Silver and Best in Show at The Healthcare Advertising Awards

June 13, 2023

We are thrilled to announce our recent accolades at the prestigious Healthcare Advertising Awards. Our hard work, creativity, and dedication have been recognized by the industry, and we are proud to have won the Gold award for our outstanding campaign, “We Show Up” in collaboration with HCA Healthcare. Additionally, our remarkable “Consult-a-Nurse®” campaign has received the Silver award, further reinforcing our commitment to delivering exceptional healthcare advertising solutions. This recognition highlights our team’s expertise and underscores our ability to create impactful campaigns that resonate with audiences and achieve outstanding results.

The We Show Up Campaign: Gold Award Winner & Best in Show for Total Advertising Campaign

Our Gold award-winning & Best in Show campaign, “We Show Up,” created in partnership with HCA Healthcare, showcases the core values and unwavering commitment of healthcare professionals. Through captivating visuals, compelling storytelling, and effective messaging, we aimed to evoke a sense of empathy and appreciation for the incredible dedication and resilience of healthcare workers. This campaign not only highlighted the exceptional care provided by HCA Healthcare but also emphasized the importance of recognizing and supporting those who selflessly serve our communities.

Check out the award winning work.

Consult-a-Nurse® Campaign: Silver Award Winner, Total Advertising Campaign

The Silver award-winning campaign, “Consult-a-Nurse®,” developed in collaboration with HCA Healthcare, is a testament to our ability to create campaigns that inform and empower individuals seeking medical advice. By highlighting the expertise of HCA Healthcare’s nursing professionals, we aimed to promote the accessibility and reliability of their services. Through captivating visuals, clear communication, and a patient-centric approach, this campaign successfully positioned HCA Healthcare’s nursing hotline as a valuable resource for individuals seeking professional medical guidance.

Check out the award winning work.

Made for More: Gold Award Winner, Integrated Marketing Campaign

The “Made for More” campaign created in collaboration with Adventist Health exemplified our ability to seamlessly integrate various marketing channels, including digital, print, social media, and experiential elements, to deliver a unified and compelling message. By highlighting the unique qualities and capabilities of our client’s brand, we successfully engaged audiences, ignited conversations, and achieved exceptional results.

Check out the award winning work.

Our Approach

Empathy, Creativity, and Results at BPD Advertising, we believe that effective healthcare advertising requires a deep understanding of the industry, combined with innovative thinking and a human-centric approach. Our team of skilled professionals continuously strives to connect with audiences on an emotional level, delivering powerful messages that drive engagement and inspire action.

By leveraging our expertise in creative storytelling, strategic planning, and cutting-edge marketing techniques, we were able to craft campaigns that not only resonated with our target audience but also achieved tangible results. Winning the Gold and Silver awards at The Healthcare Advertising Awards serves as a testament to the impact of our work and the exceptional outcomes we consistently deliver.

Acknowledgments and Gratitude

We would like to express our deepest gratitude to our clients HCA Healthcare & Adventist Health for entrusting us with their strategy and creative needs. Their unwavering support and collaboration played a vital role in the success of these award-winning campaigns. As we celebrate these achievements, we remain committed to pushing boundaries, challenging norms, and delivering exceptional results for our clients. BPD will continue to strive for excellence, harnessing the power of marketing and creativity to inspire positive change in healthcare and make a lasting impact on the lives of individuals and communities we serve.