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Beyond Traditional Tactics: Discovering Innovative Ways to Connect with Your Audience

September 5, 2023

At BPD, we pride ourselves on thinking outside-of-the-box when it comes to marketing our clients. Our latest campaign for AdventHealth was no different. Our strategy was to create a genuine connection with consumers by meeting them in the moment. We wanted to tap into the growing trend of good news and positive content on social media, and align AdventHealth with the feel-good moments that the brand stands by. That’s where our partnership with @GoodNews_Movement came into play.

@GoodNews_Movement is the largest good news platform online, boasting over 5 million followers on Instagram alone. What sets them apart is that they are journalist-run, female-led, and only promote 100% real stories. This partnership provided the perfect opportunity for us to showcase the incredible stories of health, wellness and positive outcomes amongst AdventHealth’s patients and team members in an organic way that reaches consumers across the country and can help to build the brand name nationally.

The first post in our series was a heartwarming story about one of AdventHealth’s gift shop team members at the Wesley Chapel facility and the way in which AdventHealth not only cares for its patients, but it’s important team. This team member suffered a heart attack while at work in the gift shop and, thanks to the quick thinking of her friend, the Director of Cardiology Services for AdventHealth Wesley Chapel, she was able to receive the critical diagnosis as well as immediate, life-saving medical attention while on the job. She credits her colleague with saving her life and is grateful that she was at work that day.

The post received an incredible 80,000 likes…and counting. Stories like these, and the many others that AdventHealth is excited to feature, remind us of the importance of good news and positive content, not only for the brand, but for followers looking for positivity online. By partnering with @GoodNews_Movement, we were able to tap into a growing trend and create a genuine connection with followers and potential patients. With 75% of the account’s followers being women and 60% being US-based, we reached a highly targeted audience with our positive message.

At BPD, we’re always looking for innovative ways to showcase our clients in a positive light. The @GoodNews_Movement partnership with AdventHealth is just one example of how we’re able to do just that. We’re excited to see where this campaign takes us and look forward to sharing more stories of hope and healing with the world.